SmashBrand
About this service
SmashBrand is a packaging design agency for CPG brands that integrates strategy, design, and consumer validation into a single accountable process. They guarantee measurable improvement in purchase intent and refund the investment if a redesign fails to outperform the existing package in consumer testing.
What's included
Consumer-guided packaging design that improves purchase intent and shelf performance.
Strategic brand development and positioning grounded in consumer insights.
Modern consumer testing at every stage to minimize subjectivity.
Contractual guarantee that redesigns will measurably outperform the existing package, with a refund if they do not.
How It Works
Step 1: Stage-gate approach
Integrated process combining brand strategy, innovation, design, and market research under one roof.
Step 2: Consumer testing
Modern consumer testing at every stage informs decisions and minimizes subjectivity.
Step 3: Production
Final production support from CPG industry veterans through the final phase.
Step 1: Stage-gate approach
Integrated process combining brand strategy, innovation, design, and market research under one roof.
Step 2: Consumer testing
Modern consumer testing at every stage informs decisions and minimizes subjectivity.
Step 3: Production
Final production support from CPG industry veterans through the final phase.
Alternatives
View all alternatives →shares multiple categories, same pricing model
shares multiple categories, same pricing model
shares multiple categories, same pricing model
shares multiple categories, same pricing model
shares multiple categories, same pricing model
shares multiple categories
Frequently Asked Questions
What's included?
- Packaging design
Consumer-guided packaging design that improves purchase intent and shelf performance.
- Brand strategy
Strategic brand development and positioning grounded in consumer insights.
- Consumer validation
Modern consumer testing at every stage to minimize subjectivity.
- Performance guarantee
Contractual guarantee that redesigns will measurably outperform the existing package, with a refund if they do not.
How long does it take?
This service is typically delivered on a custom timeline agreed upon before starting. Actual timelines may vary depending on the scope of work and current workload.
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